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Saturday, October 21, 2017

Sin City 3D – The italian, transmedia campaign


Sin City Italy Max GiovagnoliIn occasion of the italian launch of the film Sin City: a dame to kill for”, directed by Frank Miller and Robert Rodriguez, Max Giovagnoli coordinated a transmedia project projected and developed by 16 talented media, video and sound designers, who created the official italian website of the movie, three viral videos, two teaser trailer in motion graphics and CG Animation, Artwork for social media campaign, a game app and two videomapping project. The project was partnered by Lucky Red and IED Roma, and edend with a reserved encounter with Mr Miller and Robert Rodriguez in Rome. The focus of the campaign was to spread Miller’s imagery and the sotryworld of the film, creating an italian Sin City with landscapes, characters and viral videos shared on social networks and in the real world.