Cross-media & Animation: Rapallo’s Conference, Italy

admin — Mon, 19 Apr 2010 20:53:21 +0000

It has been an honour, and such an amazing experience, to moderate and be part of the ”Cross-media & Animation” conference in Rapallo last saturday, 17 april. Jeff Gomez, President and CEO of Starlight Runner Entertainment, focused his speech on transmedia storytelling for cinema and advertising, Christy Dena, Director of Universe Creation 101, stressed her attention on the relationships between animation and cross-media using characters and fictional strategies, whilst Derrick De Kerkhove, Director of McLuhan Program in Toronto illustrated the physiology and psycology of animation in our brain.

Jeff Gomez (left) and Max Giovagnoli (right) at Cartoons onthe bay, 2010

How to create a transmedia bible, how to empower the bridging of contents between one media and the others, how to integrate our imaginery with the connective intelligence of the audience… lots and lots of suggestions to focus on next days!

The day before (friday, 17) Christy Dena, member of the international jury of “Cartoons on the bay” hold a masterclass on cross-media storytelling subjects focusing on the story and the most important techniques for cross-media storytelling that were really useful and precious for the audience.

It was great to me to be helpful with an informal interview with her during the meeting.

Christy Dena, Director Universe Creation 101

Soon on this website, I’ll publish and link the video of the two encounters that we realized for “Cartoons on the bay Festival” [Max Giovagnoli].

Cross-media.it » cartoons onthe bay

Cross-media & Animation: Rapallo’s Conference, Italy