Cross-media.it » cartoons on the bay

Max Giovagnoli, transmedia storyteller, and his “The sea in my veins”

admin — Thu, 17 Mar 2011 13:15:24 +0000

Max Giovagnoli is the best-known transmedia storyteller and cross-media researcher in Italy. Author of “Cross-media. The new narratives” and many other books and essays, he’is screenwriter for tv/web fiction and novelist. Member of the editorial committee of Cartoons on the Bay festival, where he will moderate the “Cartoons and Advertising” conference and the first “Cross-media Animation and Games Summit” with international guest like Jeff Gomez, Henry Jenkins and Stephen Dinehart, he’s now involved in the experimental transmedia project named “Il mare in vena” (The sea in my veins) which will start with the omonymous shortmovie, shown next may in the “El Cairo Mediterranean Literary Festival” and in other international locations. But the movie is just part of the story, which will be entirely told in the novel published next autumn, but first performed in a storytelling road show hold in Italy during the summer. “Il mare in vena” will become then an enhanched book for iPad in the winter, and it has already been shot its pilot for a tv series as well. The story runs the adventures of an ADHD sixteen-aged boy and his young teacher, an amazing exchange of roles which will drive the two guys to a spicy brotherwood, passing through a funny breakaway from Italy to Ireland (and back).

Warren Spector in the panel of the first italian “Cross-media Summit”

admin — Thu, 17 Mar 2011 12:00:30 +0000

Warren Spector, creator of Junction Point Studios (recently acquired by Disney Interactive), one of the most original and determinant role-playing game designer and video game designer n the world, best known for the cyberpuk video games System Shock and Deus Ex and also for the Disney adventure game Epic Mickey, will be one of the special guest of the italian “Cartoon on the bay Festival” organized by RAI (the italian, national broadcaster) and speaker for the first “CROSS-MEDIA AND INTERACTIVE ANIMATION SUMMIT” hold there next 9, april.

Italian “Cross-media Summit” on animation and games: Henry Jenkins

admin — Thu, 17 Mar 2011 11:25:02 +0000

Henry Jenkins, Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California, will be interviewed by Max Giovagnoli for the “CROSS-MEDIA AND INTERACTIVE ANIMATION SUMMIT” hold on Cartoons on the bay Festival, next 9, april. The videointerview will be shown as the official introduction of the conference. Prof. Jenkins is the best-known aca-fan in the world, and he has written and edited more than a dozen books on media and popular culture, including Convergence Culture: Where Old and New Media Collide (2006). His other published works reflect the wide range of his research interests, touching on democracy and new media, the “wow factor” of popular culture, science-fiction fan communities, and the early history of film comedy. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Jenkins has been at the forefront of understanding the effects of participatory media on society, politics, and culture. His research gives key insights to the success of social-networking Web sites, networked computer games, online fan communities, and other advocacy organizations, as well as emerging news media outlets. Prior to joining USC, Jenkins spent nearly two decades at the Massachusetts Institute of Technology as the Peter de Florez Professor in the Humanities. While there, he directed MIT’s Comparative Media Studies graduate degree program from 1999-2009, setting an innovative research agenda during a time of fundamental change in communication, journalism, and entertainment.

Cartoons & Advertising at “Cartoons on the bay”

admin — Thu, 17 Mar 2011 10:52:58 +0000

As all the most important asset of the entertainment industry: ”The cartoon universe is undergoing a great transformation too; the traditional animation is like a fountain springing out a myriad of jets, increasing its professional and creative potentials” as report Roberto Genovesi, artistic director of Cartoons on the bay Festival which will be hold in Rapallo, Italy, from 7 to 10 april. So, the strong parenthood between different ways of promotion, licensing, advertising ad media plannng for cartoon and animation properties will be the major and the main focus of “Cartoon and Advertising Conference” which will be hold in the Pulcinella Conference Room in Rapallo next 9, april. The session will be moderated by Max Giovagnoli (head of cross-media.it and Cartoons in the bay editorial committee) and the speakers will be: Claudia Sasso (Responsible production and programming for Children Rai Due), Pierluigi Colantoni (Art Director Rai Due), Mauro Miccio (SOciologist and Member of the board Rai-Sipra), Giulio Leoni (Executive Producer Tax Free Film), Caterina Vecchi (Senior Manager and Executive Producer Atlantyca), Niccolò Sacchi (Supervising Producer Atlantyca), Elisabetta Levorato (Producer de Mas & Partners).

For more info click here

Star internazionali al “Cross-media day” di Rai Trade

admin — Wed, 14 Apr 2010 23:42:16 +0000

Cinema, videogame, fiction e animazione non possono farne più a meno ormai: è il cross-media, ovvero l’uso simultaneo di più mezzi di comunicazione per ideare e promuovere grandi progetti editoriali, film, games, personaggi e grandi serie dell’intrattenimento in tutto il mondo. Primo ad aver scommesso nel grande successo mondiale dei “media incrociati”, Cartoons on the bay, il festival organizzato da Rai Trade a Rapallo-Santa Margherita Ligure-Portofino, dedica in questa edizione un giorno intero all’uso del cross-media nell’animazione: il 17 aprile (www.cartoonsbay.com). Evento centrale in programma sarà la grande conferenza incontro con i due maggiori professionisti mondiali del cross-media e due ricercatori d’eccezione: Jeff Gomez e Christy Dena, con Derrick De Kerkchove e Max Giovagnoli. Jeff Gomez è il direttore della newyorkese Starlight Runner Entertainment e il deus ex machina delle più grandi compagne di narrazione e promozione prodotte dalle major americane. Ha firmato i progetti di Pirati dei Caraibi, Transformers, Halo, Coca Cola Happiness Factory, Prince of Persia e nel suo intervento parlerà dei suoi ultimi successi con Avatar e darà anteprime sul prossimo Tron e sulla serie cartoon Shadow Angels. Christy Dena, australiana, è la direttrice della Universe Creation 101e la principale ricercatrice mondiale della cross-medialità. Nel suo intervento traccerà un’istantanea dei progetti per l’animazione più innovativi nel mondo, e darà anticipazioni sulle forme di racconto del futuro che si affermeranno presto attraverso l’uso del cross-media. Derrick De Kerkchove, direttore del McLuhan Program all’università di Toronto è uno dei maggiori studiosi mondiali di nuovi linguaggi mediali e Max Giovagnoli, comitato editoriale del festival e autore di Cross-media. Le nuove narrazioni (Apogeo Feltrinelli, 2009) definito da Drew Davidson in USA “uno dei 32 autori-ricercatori che stanno cambiando il modo di narrare storie per i ‘media incrociati’ nel mondo.” Un’occasione da non perder per chiunque si occupi di nuove forme di racconto e di business nell’intrattenimento e nei “media incrociati”.

A cross-media factory in France: Ankama

admin — Wed, 14 Apr 2010 23:06:41 +0000

Founded in 2001 by Anthony Roux, Camille Chafer and Emmanuel Darras, ANKAMA is a French independent creation group with offices in Roubaix, Paris, Lyon or Tokyo and employing 450 people. Drawing on its success with the MMORPG DOFUS launched in 2003, which gathered near to 30 million players, ANKAMA positions itself across various markets: online gaming, publishing, animation, website design and creation, press, console games and services for mobile phones.

As Jerome Chatelain, Sales Manager of Ankama told me, all these assets are managed inhouse at Ankama, and this is the real “force” of the company where 150 person works in games productions, 120 in animated series productions and 40 in books publishing, just to mention the principle assets.

Jerome Chatelain, Sales Manager Ankama

ANKAMA is currently developing Wakfu, a cartoon/video game/trading card game/graphic novel cross-media project, and next september will launch on the market Dofus Pet, again an online game (and soon an animated series) for a 4/10 target.

[Max Giovagnoli]

Cartoons on the Bay 2010: un Festival Cross-mediale

admin — Thu, 11 Feb 2010 12:12:03 +0000

È online la prima versione del programma per i professionisti dell’edizione 2010 di “Cartoons on the bay”, il Festival internazionale dell’animazione televisiva e cross-mediale organizzato da Rai Trade dal 15 al 18 Aprile a Rapallo, Santa Margherita Ligure e Portofino. Moltissimi saranno anche in questa edizione gli eventi che si trovano in sclaetta: da prestigiose anteprime quali quella della seconda serie di Clone Wars e di Marco Polo, prima co-produzione italo-cinese per cartoon, agli approfondimenti sui mercati emergenti dell’animazione africana, cinese, iraniana e degli Emirati Arabi. Dalle masterclass sulle nuove frontiere del racconto interattivo e della cross-medialità al focus sul tema della “diversità” e alle conferenze sul rapporto tra cartoon, advertising, giochi e merchandise. La vision del festival si conferma anche nel 2010 quella di individuare nuove frontiere di business internazionale e di fornire un’importante marketplace per i prodotti degli studi e dei broadcaster italiani.