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About us


“Cross-media” is the first italian cross-media network, founded by Max Giovagnoli in 2006, focusing on multiplatform format and contents for entertainment, information and brand communication. Networking professionals and researchers, Cross-media creates x-media campaigns and promotional events for majors, broadcasters and brands maximizing the value of new media scenarios by preparing them for extension across multiple media platforms. Since 2006 , Cross-media organizes “Cross-media – The Event”, the leading event in Italy for x-media market and projects.

 

Through the years, “Cross-media” has been collaborating in the event with corporate giants of entertainment industry and cultural heritage including Activision, Artematica, Apogeo, Buena Vista International Italia, Cartoons on the bay, Comune di Roma, Disney Italia, Endemol Italia, Festival Letterature di Roma, Giunti, Play Press Media, RaiNet, Rai Sat, Rai Trade, Regione Lazio, Romics, Sipra, Sony Pictures Releasing Italia, Tiscali, Ubisoft, Virtual Italian Park.

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Cross-media è il primo network di ricerca, formazione e sviluppo avanzati dedicato ai “media incrociati” in Italia. Fondato nel 2006 da Max Giovagnoli, Cross-media fonda la propria attività di consulenza, progettazione e formazione nella comunicazione e nel marketing per i “media incrociati” su tre cardini d’intervento operativo:
l’uso dell’immaginario collettivo e del potenziamento emozionale; l’uso del project management e della gestione editoriale multiplatform; l’uso delle drammaturgie multilineari e dell’interactive storytelling. Con questo taglio editoriale, Cross-media costituisce il brand editoriale italiano della comunicazione integrata e distribuita, in contatto e confronto costanti con il quadro di ricerca internazionale nei settori: entertainment, informazione e comunicazione brand oriented.

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Max Giovagnoli, Head & Chief Executive Officer

Max Giovagnoli is an expert at cross-media storytelling, media consultant for major and italian broadcasters on interactive storytelling and new narratives.

 Max per nuovo sito cross-media

In 2008-2009 he leads the first italian Master of Arts in Cross-media communication for the university of Rome, and he’s editorial manager of the cross-media company “Romanimata”, a network of four thematic web tv and a creative factory which creates and run advertising and promotional campaigns for entertainment and brand communication. Max is author of novels, essays on media studies and interactive fiction and contents, teacher and consultant for Italian and European media companies and member of the editorial committee of “Cartoons on the bay”, the most important festival in Italy for Animated Contents.

Books: Cross-media. Le nuove narrazioni (Essay, Apogeo-Feltrinelli), Fare Cross-media (Essay, Dino Audino editore), All’immobilità qualcosa sfugge (Novel, Meridiano Zero), Fuoco ci vuole (Hacca Editrice).