Transmedia Storytelling: a new book by Max Giovagnoli

Telling stories simultaneously on multiple media is like creating a new “geography of the tale”, and it requires the author and the audience to find new, interactive spaces for sharing in publishing projects for cinema, tv-series, advertising campaigns, videogames, mobile apps, cartoons & comics, books and performative events respecting the features and the language of each one, even if they are part of a single system of integrated communications. And, as Jeff Gomez says: it all starts with Story. Transmedia Storytelling explores the theories and describes the use of the imagery and the techniques shared by producers, authors and audiences of the entertainment, information and brand communication industry to create and develop their stories in this new, interactive ecosystem. From Star Wars to The Dark Knight, from Lost to Heroes and Dexter, from Assassin’s creed to Lord of the rings or Avatar, using more than 50 examples of successful projects coming from all over the world, and with the contribution of some of the most important producers and international researchers, Max Giovagnoli shows how-to-create products, works, tales and campaigns effecting the audience and facing, through the media, the new narrative universes and the international franchises of the “transmedia culture”, with their storytelling paradigms, their rules and their great opportunities.

Max Giovagnoli is the first rated transmedia storyteller and researcher in Italy. He is artistic director of the network Cross-media.it and editorial consultant for public broadcasters and movie productions. His first book on this topics was published in 2005, and it was the first essay focusing on cross-media/transmedia narratives ever published in Europe. He teach for universities and lead the MA in Media Design at European Institute of Design in Rome (IED). He’s author of novels and tv-series. His last transmedia project: “The sea in my veins” (novel, shortmovie, iPhone App and website) gained a great success in the last edition of the Cairo Mediterranean Literary Festival in 2011.