Transmedia Storytelling Workshop – Milan, 7 October 2011

Jeff Gomez, CEO di Starlight Runner Entertainment USA, will be the guest of the Transmedia Storytelling Workshop of Milan, 7th October 2011. Here is the schedule of the event:

Part I: Defining Transmedia Storytelling as it related to Branded Entertainment – Its history, its value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to be realized in the ad and entertainment industries.

Part II: Entertainment Franchises & Branded Entertainment – The role of the grand narrative in branding, criteria for a successful transmedia franchise, the elements of storyworld incubation and criteria for an evergreen brand franchise.

Part III: Creating Positive Links Between the Brand and the Branded Entertainment Program – Brand archetypes and inspirational drivers, intellectual property bibles and mythologies, building platform-neutral story-worlds that are extensible over multiple touch-points and establishing authorship and pitch materials. What not to do; examples of failed properties.

Part IV: Producing Branded and Franchise Content for Multiple Platforms – Building partnerships, fans and coalitions, the role of the driving platform, defining and incentivizing canon, constructing bridges between marketing, digital and creative and remaining the visionary (consumer products & licensing).

Part IV: Respect the Audience and Create Stories Worth Telling – Gomez takes an intimate hands-on approach to the workshop, offering participants practical solutions to real-world issues and problems.

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